Episodes
Season 2·Episode 16

Create Margin In the Cattle Industry Through Cost Effective Marketing

Published
Duration
31:25
Create Margin In the Cattle Industry Through Cost Effective Marketing
Cattle Innovation Station - Beef Cattle Business Profitability
0:00 31:25

In this episode of the Cattle Innovation Station podcast, host Baxter Whitworth interviews Brandon and Rachel Cutrer, owners of BRC Ranch, about strategies for running a profitable cattle operation. They discuss the importance of record-keeping, selecting quality cattle, and effective marketing techniques.



cattle industry, profitability, record-keeping, cattle marketing, BRC Ranch, cattle breeding, Angus, Hereford, Brahman, cattle genetics



  • Cost-effectiveness is crucial for cow-calf producers.
  • Pedigree and production records are key in selecting cattle.
  • Average prices help determine cattle investment returns.
  • Some cattle take longer to pay off than others.
  • Diversifying breeds can enhance market opportunities.
  • Honesty in marketing builds long-term customer relationships.
  • High-quality photography is essential for cattle marketing.
  • Social media is a cost-effective marketing tool.
  • Face-to-face networking is valuable for low-budget marketing.
  • Reinvesting a percentage of sales into marketing is recommended.



  • Maximizing Profit in Cattle Operations
  • The Role of Record-Keeping in Cattle Success
  • Finding Hidden Gems in Cattle Breeding
  • Marketing Strategies for Cattle Ranchers
  • The Importance of Pedigree in Cattle Selection
  • Diversifying Breeds for Market Advantage
  • Honesty: The Best Policy in Cattle Marketing
  • Using Social Media to Boost Cattle Sales
  • Networking Tips for Cattle Producers
  • Investing in Cattle: What You Need to Know



  • "Cost-effectiveness is key for profitability."
  • "Pedigree matters in cattle selection."
  • "Honesty builds customer loyalty."
  • "High-quality photos boost sales."
  • "Social media is a powerful tool."
  • "Networking opens new opportunities."
  • "Reinvest in marketing for growth."
  • "Diversify breeds for market advantage."
  • "Record-keeping drives success."
  • "Invest wisely in cattle operations."



  • 00:00:00 Introduction and Guest Introduction
  • 00:01:00 Cost-Effectiveness in Cattle Operations
  • 00:02:00 Selecting Quality Cattle
  • 00:03:00 Marketing and Honesty
  • 00:04:00 Photography and Social Media
  • 00:05:00 Networking and Budget Marketing
  • 00:06:00 Conclusion and Pro Tip